The California Consumer Privacy Act (CCPA) is a bill meant to enhance privacy rights and consumer protection for residents of California, USA. The bill was passed by the California State Legislature and signed into law on June 28, 2018, to amend Part 4 of Division 3 of the California Civil Code. The CCPA becomes effective on January 1, 2020.
In order to provide California consumers with access to, and control over, their Personal Information, the CCPA requires that businesses:
Under the CCPA, when a California resident makes a verified request to a business, that business must disclose the following, delivered by mail or electronically:
The CCPA applies to any for-profit business that collects consumers' personal data, that does business in California, and satisfies at least one of the following thresholds:
Businesses found to be in violation of any of their obligations imposed by the CCPA are subject to a civil penalty of up to $2,500 per violation and up to $7,500 per willful violation.
Alerts.com provides a cost effective, easy-to-implement solution for List Owners and Mailers subject to the CCPA, providing comprehensive data access and disclosure compliance. The site offers central repository for List Owners and Mailers to maintain CCPA-related data points and transactions, relieving them of the burden of managing compliance in-house.
Each list used or sold is uploaded to your account within Alerts.com. Easy click navigation and drop down menus guide you through the order creation and data upload process. Compliance details such as categories of personal information, specific pieces of information, data sources and categories are captured. File layouts are easily mapped within the system and drag & drop file uploads allow for quick and easy workflows. Suppression and Deletion files are continuously updated and available for download at any time.
Alerts.com covers each of these compliance items and then some. Notification, access, disclosure, reporting, opt-out and deletion requests are all handled within the platform. It provides consumers with an easy-access, verified request portal to access their personal information. It offers online reporting to satisfy disclosure requirements along with opt-out and deletion request options.
Broadly speaking, under the CCPA List Owners & Mailers are required to:
For uploaded records that need address standardization, CASS certification is available for a total of $0.35/M.