What You Should Know About CCPA Regulations

11.16.2020
What You Should Know About CCPA Regulations

The California Consumer Protection Act (CCPA) is a consumer data privacy law passed in California that’s incredibly important for businesses to understand and comply with. Although the law itself was passed in California, CCPA regulations affect any company that meets the guidelines and does business with California companies, has customers who reside in California or collects the personal data of a California resident. Since there’s a lot to know about this law, we’re sharing everything you need to know about the California Consumer Protection Act. 


Protecting your data as a consumer should be a top priority. Your data is frequently being collected and shared online, so it’s important to know what your rights are when it comes to privacy and data security, especially when a company makes money by selling consumer data. Let’s dive right in and explore the CCPA and how it protects consumers and impacts businesses. 


What Is the California Consumer Protection Act? 


The CCPA allows any California consumer to request all of the information a company has collected on them, plus a list of any third parties that data has been shared with. Additionally, this law makes it possible for consumers to sue companies who violate the law’s privacy guidelines. The goal of the CCPA is to protect consumer privacy for California residents, similar to how the GDPR protects European citizens. 


Most consumers don’t fully understand the CCPA personal information definition. Beyond just names and addresses, data protected by the CCPA includes credit card numbers, social security numbers, demographic information, income, browsing and search history, age, political affiliations, education, religion, driver’s license information, and other identifiable information. It may come as a surprise that companies are collecting and sharing this data, so the CCPA protects consumer rights even if they may be unaware of their personal data being used. 


The CCPA is incredibly important for helping consumers protect their personal information and data privacy. Businesses must become CCPA compliant by taking protective measures for customer data, avoiding collecting data altogether, and avoiding sharing the data of customers who do not give permission. Because the law’s guidelines are lengthy and specific, it can be tricky for business owners to understand what is required of them. 


Who Needs to Comply With CCPA Regulations? 


Although the CCPA applies to huge corporations like Amazon, it also applies to a number of other businesses (but not every business needs to comply). If one or more of the following are true, a business must comply with all of the CCPA regulations: 

  • Has a gross annual revenue of $25 million+
  • Buys, receives, or sells the personal information of 50,000 or more individuals, households, or devices
  • Derives 50% or more of their revenue from selling consumer data


In addition, any business that handles the personal data of over 4,000,000 consumers will have additional obligations to remain compliant. 


How Do Businesses Stay CCPA Compliant?


There are clear compliance guidelines outlined in the CCPA law, but the specific measures any company takes to adhere to the law are flexible. Whether a business manually complies by doing such things as coding pop-up consent boxes, tracking consumer preferences, and managing how vendors use the data you provide, or does so automatically, compliance shouldn’t be overwhelming. 


One line of JavaScript code on a business’s website will instantly make your business compliant with data privacy laws like GDPR and CCPA, even if your website uses cookies, shares personal data with other companies, or the laws change. However, there are also free and paid resources to make cookie notices and personal information categories easier to manage. These automated tools help you manage consents effortlessly, even going so far as to change the language of consent forms to those of the visitor, and tracking them upon receipt. 


What Consumer Rights Does the CCPA Create?


The CCPA creates consumer rights surrounding your personal data and data privacy. Residents of California have the following rights under the CCPA.


  • You have the right to know what personal information of yours is being collected, used, shared, or sold, including the categories and actual specific pieces of personal information. 


  • You have the right to request the mandatory deletion of personal information held by businesses and their vendors. 


  • You have the right to opt-out of allowing a company to sell your personal information, and direct a company to stop selling your information if they currently are. Children under the age of 16 must provide opt-in consent. Children under the age of 13 require the consent of a parent or guardian.


  • You have the right to non-discrimination when a consumer exercises privacy rights under the CCPA. 


As a consumer, you have the right to protect yourself and your personal data. CCPA compliant businesses who follow all CCPA regulations are following the law while demonstrating a commitment to customer safety. Your personal information is yours, and you should know how it’s being used (and by whom). To take a proactive approach to data privacy sign up for Alerts.com and get instant notifications when a business has gained access to your personal information. 



Category: Business Privacy & Security

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